The Marketing Hourglass ScorecardMarketing everywhere. Growth nowhere you can point to.
You're doing a lot: ads, content, social, email, a vendor or two. And none of it adds up to a pipeline you can count on, because nobody's ever mapped where it leaks. This assessment scores your marketing across all 7 stages of the customer journey (Know, Like, Trust, Try, Buy, Repeat, Refer) and shows you exactly where prospects are falling out.
Free. Takes a few minutes. Built on the Duct Tape Marketing Hourglass.
This is not a fluffy quiz. It is a diagnosis.
You rate your business from 1 to 10 at every stage of the customer journey. We turn that into a headline percentage, then name the three stages where your growth is leaking. Real strategy. No abstract theory.
Know
Can buyers, and AI, find you where they actually look?
Like
Do you sound like you, or like everyone else in your market?
Trust
Real, named proof a buyer can verify. Faces and results.
Try
A low-risk way to sample you before the sales call.
Buy
Clear positioning, clear pricing, one obvious next step.
Repeat
A system to onboard, check in, and bring customers back.
Refer
Making it easy and worth it for happy customers to send others.
The system
Seven stages connected into one dependable growth engine.
Built for founders running a real business.
You are doing $1M to $20M with 10 to 50 people. Someone handles marketing, but no senior leader is connecting brand, demand, the sales journey, and retention into one system. That is exactly the gap this scorecard exposes. Grounded in the Duct Tape Marketing methodology, so the findings map to fixes, not vague encouragement.
Find the leaks. Then fix them.
You will get a percentage score, a plain-English diagnosis of your top three leaks, and an invitation to a Strategy Session to work through the findings. No fluff. Just where your growth is breaking down and what to do next.
Seven stages. One score. Three fixes worth having.